Imagine, it's September, the weather’s still bearable and Summer
is only just over. Most of us haven't even started wearing coats yet. It's that
awkward time of year where we aren't ready for Winter clothes and are
desperately still clinging to our beloved Summer dresses. But fashion doesn't
wait, it always has to be more than one step ahead and this month is fashion
month. A whole month where extra lucky (and mostly famous) people can see what
they have to look forward to in Spring, about six months from now.
It may seem odd at first, sitting on the front row wearing
layers of scarves and coats (or if you're like me, sitting in front of a
computer with a blanket and a cup of tea) looking at Spring/Summer clothes in
the beginning of Autumn and vice versa but in fashion people like to be ahead.
The high-street is similar in the way that if you don't buy a bikini in Spring by
the time you actually want a bikini ready for going on holiday in Summer
they're all gone and the shops won't be getting anymore because they've already
moved onto Winter.
Ridiculous. This mainly annoys me because if it's cold in
January and I want to buy a coat I probably won't be able to. I don't want to
have to plan my outfits six months ahead; I'd rather live in the moment a
little bit when it comes to clothes shopping. Maybe it's a personal fault and I
should do my clothes shopping earlier to avoid situations such as what happened
this Spring - I wanted some summer shoes because I finally decided to stop
calling my converse 'summer shoes', I found some really nice ones and went to
buy them, but they were already sold out and they continued to be sold out all
summer. Admittedly this was at Topshop and as we know if something nice is in
Topshop every girl in the country buys it because every girl in the country
shops at Topshop - or at least browses. You would think the most obvious thing
that Topshop would do is order in more, right? Well no. They gradually ordered
in shoes that were more appropriate for Winter, the shoes were getting thicker
and more boots were coming in. So I didn't ever get the shoes I wanted, I
should blame myself and be more organised next year.
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| Recently mentioned Topshop shoes here |
Of course I understand fashion month and why it's so early.
It's not just us customers that like to know what's in this season, the shops
that take inspiration from designers like to know so they can make clothes that
will sell, primarily for us. Although it does make me just a little bit
uncomfortable watching models in floaty Spring dresses and little sandals
whilst I'm thinking about what coat I should buy. Understandably the high-street
shops, the journalists, and a lot of other people, need to know so they can
make the clothes or report on what we should be wearing.
I just need to adapt to the fast paced world of fashion, I
need to buy my bikinis in Spring and my winter coats in Autumn. Alternatively,
I could buy Winter coats in the sales and save them for next year, but I am way
too impatient for that.
Lots of Love
Sophie
xxx
